House Rules

1. 01 I believe there are too many apps in the App Store. I want mine to be a soulful one.
2. 02 I believe the soul of an app comes from the intention with which it is started and the attention with which it is finished.
3. 03 I believe beauty is not opposed to function. It is function.
4. 04 I believe great software must create a small shock. The shock of the new, combined with the shock of the intimately familiar.
5. 05 I believe great software must be irreverent. Not contrarian. Contrarianism is doing the opposite of the convention to be different. Irreverence is ignoring the convention because you have something better to serve. That difference matters.
6. 06 I believe the past, present, and future of creation lie in the hands of people who still care.
7. 07 I believe in inspiration. These house rules were inspired by a perfumery. No fragrance is made from a single note. The blend is the work. Ideas are much the same. They are shaped by people we admire, people we question, and people we'd argue all night. So admiration is not allegiance.
8. 08 I believe in seasons. December is not a failure of April. A mango tree does not grow in December and it does not apologize for it. It holds its leaves, it deepens its roots, it waits. Then April comes, and it gives away everything it has. Then it goes quiet again. The quiet is the work too.
9. 09 I believe awards are love letters from strangers who got it. Enjoy them knowing they pass, like cherry blossoms.
10. 10 I believe we should put away our phones every once in a while and look up at the sky along the way.
11. 11 I believe words about craft are not craft.
12. 12 And besides, none of this matters until we make something. Let's go make something.

After Le Labo's manifesto, New York. For WapleStuff Studio.