Credo

/ˈkreɪdoʊ/ · noun From Latin, literally I believe.

1. 01 I believe the soul of an app comes from the intention with which it is started and the attention with which it is finished.
2. 02 I believe beauty is not opposed to function. It is function.
3. 03 I believe a great app must create a small shock. The shock of the new, combined with the shock of the intimately familiar.
4. 04 I believe a great app must be irreverent. Not contrarian. Contrarianism is doing the opposite of the convention to be different. Irreverence is ignoring the convention because we have something better to serve. That difference matters.
5. 05 I believe every app is new, every screen is new, and every interaction is something we haven't solved before. So fear is part of the work. Just remember, we do this because we love it. We love making things people can touch, feel, and use. As long as that remains true, we'll find a way forward.
6. 06 I believe in inspiration. This credo was inspired by a perfumery. Good fragrances are not made from a single note. The blend is the work. Ideas are pretty much the same.
7. 07 I believe in enriching the palette. It comes from following curiosities, wandering into fields that aren't ours, and letting ordinary lives teach us. That's how we start noticing what everyone else walks past.
8. 08 I believe in seasons. December is not a failure of April. A mango tree does not grow in December and it does not apologize for it. It holds its leaves, it deepens its roots, it waits. Then April comes, and it gives away everything it has. Then it goes quiet again. The quiet is the work too.
9. 09 I believe awards are love letters from strangers who got it. Enjoy them knowing they pass, like a cherry blossom.
10. 10 I believe we should put away our phones every once in a while and look up at the sky.
11. 11 I believe words about craft are not craft.
12. 12 And besides, none of this matters until we make something. Let's go make something.

After Le Labo's manifesto, New York. For WapleStuff Studio.