At first, the Ferrari Luce interior feels like a contradiction. It feels like one of the most thoughtfully designed car interfaces, and yet it doesn’t feel like a Ferrari.
It feels more like Apple made a car. It’s beautiful and calm. And calm is not what a Ferrari is supposed to be. It’s supposed to feel fast, even when standing still.
But I’m not even sure that’s fair. Maybe this is just what a modern Ferrari feels like, and my mind hasn’t caught up yet. People said the same thing when Apple removed skeuomorphism. That the soul was gone. Design evolves. People resist. Then adapt. The nostalgic part of us keeps complaining about it. Maybe Ferrari is at that same inflection point, and we’re too close to see it.
I’m neither a Ferrari fan trying to gatekeep, nor an Ive fanboy or a design critic. I’m just a designer who’s a sucker for well thought, practical design that balances beauty and function. And there are moments in this interior where that balance is so beautiful.
Look at this overhead physical pull lever for Launch Mode. They could have made it a button. They could have made it a screen tap. But… They made it a physical pull. Because putting 1000 hp on the road should feel like something your whole hand commits to, not just a fingertip.
You pull. Everything goes orange. Dials reconfigure. And it suddenly makes sense.
Maybe in this new EV direction, calm isn’t a compromise. Maybe it’s the point. When engines go quiet, meaning has to come from somewhere else. This feels like Ferrari searching for that… So, I’m less interested in judging it and more curious to live through it.